Senior Engagement Strategy
Face Scan AssessmentMaximizing Adoption of Face Scan Technology Through Trust-Based, Senior-Friendly Communication
Overview
This strategy aims to maximize senior engagement with our innovative face scan biometric health assessment tool. By leveraging trust-based messaging, simple calls to action, and a senior-friendly approach across email and SMS communication channels, we can increase adoption and usage of this cutting-edge technology.
Trust-Based Approach
Build confidence through familiar healthcare language and doctor endorsement
Senior-Friendly
Simple instructions and clear benefits tailored to senior preferences
Multi-Channel
Coordinated messaging across email, SMS, and in-person touchpoints
Data-Driven
Continuous optimization based on engagement metrics and feedback
See It In Action
Our face scan technology provides a simple, intuitive experience for seniors. In just 60 seconds, users can complete a comprehensive health assessment right from their smartphone or computer.
About Our Biometric Health AssessmentKey Point
Our non-invasive face scan technology provides seniors with a quick and effortless way to share valuable health data with their care teams. This biometric assessment can detect subtle changes in health status, allowing for proactive and personalized care.
- Simple and user-friendly: A quick wellness check you can do right from your phone.
- Non-invasive: No need for blood tests or physical exams
- Quick: Takes only 60 seconds to complete
- Provides valuable insights: Helps care teams monitor health between visits
- Enables proactive care: Allows early detection of potential health issues
The following sections outline our strategy to introduce and encourage the use of this biometric health assessment tool, focusing on building trust, ensuring simplicity, and personalizing communication for our senior patients.
Key Benefits
Our face scan biometric assessment offers numerous advantages for seniors and their healthcare providers:
Non-Invasive
No needles, no discomfort - just a simple face scan that seniors can complete from the comfort of their home
Quick & Easy
Takes only 60 seconds to complete - faster than checking your email
Valuable Insights
Provides healthcare teams with continuous health monitoring data between appointments
Early Detection
Helps identify potential health concerns before they become serious issues
Enhanced Communication
Gives seniors concrete health data to discuss with their doctors
Empowerment
Puts seniors in control of their health monitoring and care journey
Supporting Seniors in Daily Health Management
Independence & Confidence
Seniors can monitor their health independently without waiting for appointments or traveling to clinics, building confidence in managing their own wellness.
Peace of Mind
Regular monitoring provides reassurance that health is being tracked, with alerts for any concerning changes that need attention.
Family Involvement
Results can be easily shared with family members and caregivers, keeping everyone informed and involved in care decisions.
Accessibility
Works on any device with a camera - smartphone, tablet, or computer - making it accessible regardless of technical expertise.
Seamless Integration into Care Workflows
- Continuous Monitoring: Providers receive regular updates on patient vitals without requiring in-person visits
- Proactive Interventions: Early warning signs enable timely interventions before conditions worsen
- Personalized Care Plans: Longitudinal data helps tailor treatment plans to individual patient needs
- Reduced Hospital Readmissions: Better monitoring leads to fewer emergency situations and hospitalizations
Remote Therapeutic Monitoring Benefits
Clinical Outcomes
- •Improved medication adherence through regular check-ins
- •Better chronic disease management with continuous data
- •Enhanced patient engagement in their own care
Practice Benefits
- •RTM reimbursement opportunities for qualifying patients
- •Efficient use of clinical staff time with automated monitoring
- •Improved patient satisfaction and retention
Trust Building
Building trust is essential for senior adoption. Our messaging emphasizes doctor endorsement, familiar healthcare language, and the non-invasive nature of the assessment.
Doctor EndorsementKey Point
Seniors trust their healthcare providers. All communications should emphasize that their doctor recommends this assessment.
"Your doctor has recommended this quick health check to help monitor your well-being between visits."
Familiar Healthcare LanguageKey Point
Use terms seniors recognize from their healthcare experiences rather than technical jargon.
- "Health check"
- "Vital signs"
- "Health assessment"
- "Monitor your health"
- "Biometric scan"
- "AI analysis"
- "Digital biomarkers"
- "Remote patient monitoring"
Security & Privacy AssuranceKey Point
Address privacy concerns proactively with clear, reassuring language about data protection.
- Your health information is protected by the same security standards as your medical records
- Only your healthcare team can access your results
- We never share your information without your permission
Multi-Touchpoint Strategy
Seniors respond best to consistent, multi-channel communication. The best strategy uses email, SMS, and in-person touchpoints to reinforce the message and provide multiple opportunities for engagement.
Email CommunicationKey Point
Email allows for detailed explanations and visual aids. Use large fonts, clear buttons, and simple layouts.
Email Best Practices:
- Subject line: "Your Doctor Recommends This Quick Health Check"
- Large, prominent call-to-action button
- Include step-by-step instructions with screenshots
- Provide phone number for assistance
Sample Email Template:
Subject: Your Doctor Recommends This Quick Health Check
Dear [Patient Name],
Your healthcare team would like you to complete a quick, 60-second health check using your smartphone or computer. This simple face scan helps us monitor your vital signs between visits.
Questions? Call us at [Phone Number] - we're here to help!
SMS CommunicationKey Point
SMS provides immediate, concise reminders. Keep messages short and include a direct link.
SMS Best Practices:
- Keep message under 160 characters when possible
- Include practice name for recognition
- Provide direct link to assessment
- Send during daytime hours (9 AM - 5 PM)
Sample SMS Templates:
[Practice Name]: Your doctor recommends a quick 60-second health check. Complete it here: [Link] Questions? Call [Phone]
Reminder from [Practice Name]: Please complete your health check today. It only takes 60 seconds: [Link]
In-Person IntroductionKey Point
The most effective introduction happens during a clinical visit when staff can demonstrate the technology and answer questions immediately.
In-Person Best Practices:
- Demonstrate the face scan during the appointment
- Help patient complete their first scan in the office
- Provide printed instructions to take home
- Explain how results will be used in their care
Follow-Up CadenceKey Point
Consistent follow-up increases completion rates. Use a structured cadence across channels.
Example Timeline:
In-person introduction during visit
Complete first scan together
Welcome email with instructions
Detailed guide and support information
SMS reminder if not completed
Gentle nudge with direct link
Follow-up email if still not completed
Offer phone assistance
Regular reminders for ongoing scans
Maintain engagement with weekly check-ins
Personalization
Personalized communication significantly increases engagement. Tailor messages based on patient demographics, health conditions, and previous interactions.
Demographic PersonalizationKey Point
Adjust messaging tone and content based on living situation, support network, and communication preferences.
Independent Seniors
- •Emphasize convenience and time-saving benefits
- •Highlight independence and control over health
- •Focus on reducing need for in-person appointments
- •Provide clear, step-by-step instructions
Seniors with Family/Caregiver Support
- •Emphasize how results can be shared with family
- •Highlight peace of mind for loved ones
- •Offer assistance options prominently
- •Focus on collaborative care and communication
Condition-Based MessagingKey Point
Tailor benefits to specific health conditions to make the value proposition more relevant and compelling.
Cardiovascular Conditions
"Monitor your heart rate and blood pressure trends between cardiology appointments"
Diabetes Management
"Track vital signs that help your care team optimize your diabetes treatment plan"
General Wellness
"Stay on top of your health with regular check-ins that help catch concerns early"
Behavioral TriggersKey Point
Use engagement data to trigger personalized follow-up messages that address specific behaviors.
For patients who started but didn't complete:
"We noticed you started your health check. Need help finishing? It only takes 60 seconds. Click here to continue or call us at [Phone]."
For patients who completed once:
"Great job completing your first health check! Your doctor found it helpful. Please complete your next check this week."
For regular users:
"Thank you for consistently completing your health checks. Your care team appreciates your commitment to monitoring your health."
Personalized Email ExampleKey Point
Subject: [Patient Name], Your Cardiologist Recommends This Quick Heart Health Check
Dear [Patient Name],
Dr. [Doctor Name] would like you to complete a quick 60-second health check to monitor your heart rate and blood pressure between your cardiology appointments.
This simple face scan takes less time than checking your email and helps your care team ensure your heart health treatment is working optimally.
Need help? Our team is here for you:
📞 Call us at [Phone Number]
📧 Reply to this email
🕐 Available Monday-Friday, 9 AM - 5 PM
How It Works
Our face scan technology provides a seamless experience for seniors, guiding them through each step of the health assessment process with clear instructions and intuitive design.
The Complete User Journey
From landing page to real-time results, every step is designed with seniors in mind - simple, clear, and supportive.
Landing Page - Welcome & Trust Building
Seniors arrive at a welcoming landing page that immediately builds trust through familiar healthcare language and clear benefits. The page emphasizes doctor endorsement and highlights the quick, non-invasive nature of the assessment.
Collaborative Content Approach
HiQOR provides the foundation for marketing the face scan technology, and care teams have the opportunity to customize messaging to resonate with their specific patient population. Since providers know their patients best—their concerns, communication preferences, and what builds trust—we collaborate to align the care-specific content with your organization's voice and patient relationships. This partnership ensures authentic, relevant messaging without requiring you to create everything from scratch.
Key elements:
- Doctor endorsement messaging prominently displayed
- Clear "60 seconds" time commitment stated upfront
- Simple benefits highlighted (no needles, from home, helps care team)
Call-to-Action - "Take a Face Scan"
A large, prominent button with senior-friendly design invites users to begin their health check. The CTA uses clear, action-oriented language that seniors understand.
Design principles:
- Large button with high contrast (easy to see and click)
- Clear, friendly language: "Start Your Health Check" or "Begin Face Scan"
- Reassurance text nearby: "It's quick and easy"
Intake Process - Consent & Data Routing
Before the scan begins, users provide informed consent in clear, easy-to-understand language. This step acknowledges TCPA requirements and obtains permission for follow-up communication based on results.
Consent elements:
- Plain language explanation of what data will be collected
- Permission to share results with healthcare team
- Agreement to receive follow-up communication (TCPA compliance)
- Privacy and security reassurances prominently displayed
Face Scan Guide - Preparation Instructions
Before starting the scan, users see helpful guidance to ensure optimal results. This screen explains important preparation steps and what to expect during the 60-second scan.
Key preparation tips displayed:
Timing Matters
Wait 60 minutes after exercise and 30 minutes after consuming caffeine
Calm Environment
Find a quiet, comfortable spot where you can stay still
Remove Accessories
Take off glasses, hats, face masks, and avoid heavy makeup
Privacy Assurance: "We do not record, save, or share any images. All processing happens on your device."
The Scan - 60 Seconds of Stillness
Users position their face within a circular guide on screen and remain still for 60 seconds while the technology analyzes their vital signs. Clear visual feedback and a progress indicator help users understand what's happening.
During the scan:
- Circular face outline guides proper positioning
- Progress bar shows time remaining (counts down from 60 seconds)
- On-screen reminders: "Stay still" and "Keep face centered"
- Gentle alerts if movement is detected or face moves out of frame
- Reassuring messages: "You're doing great" during the process
Results - Immediate Health Insights
As soon as the scan completes, users see their health metrics displayed in an easy-to-understand format. Results are also automatically shared with their healthcare team for review and follow-up.
Results presentation:
- Clear visualization of key vital signs (heart rate, blood pressure trends, etc.)
- Color-coded indicators (green/yellow/red) for easy interpretation
- Simple explanations of what each metric means
- Comparison to previous scans to show trends over time
Next steps clearly communicated:
"Your results have been shared with your healthcare team. They will review them and contact you if any follow-up is needed. You can complete your next scan in [timeframe] to continue monitoring your health."
Why This Flow Works for Seniors
Trust-First Approach
Every step reinforces trust through doctor endorsement, clear privacy policies, and transparent communication about what's happening and why.
Simplicity & Speed
The entire process takes just a few minutes, with the actual scan lasting only 60 seconds. No complex steps or technical jargon to navigate.
Clear Guidance
At every step, users receive clear instructions, visual cues, and helpful reminders so they never feel lost or confused.
Immediate Value
Users see their results right away and understand how this helps their care team provide better, more proactive healthcare.
Frequently Asked Questions
For Patients & Caregivers
Answers to common questions seniors and their families have about using the face scan technology.
Is the face scan safe? Will it hurt?
Yes, the face scan is completely safe and painless! It works just like taking a selfie with your phone or computer camera. There are no needles, no physical contact, and no discomfort whatsoever. The technology simply uses your device's camera to detect subtle changes in blood flow beneath your skin - the same way your heart rate monitor works at the doctor's office, but without any wires or sensors touching you.
How long does the face scan take?
The face scan takes only 60 seconds to complete - less time than it takes to check your email! You simply position your face in the camera frame, stay still for 60 seconds while the scan runs, and you're done. Your results are available immediately, and your healthcare team receives them automatically. Most patients find it's the easiest health check they've ever done.
What do I need to complete a face scan?
All you need is a device with a camera and internet connection - a smartphone, tablet, or computer will work perfectly. Make sure you're in a well-lit area (natural light works best), and find a comfortable spot where you can sit still for 60 seconds. That's it! No special equipment, no apps to download, and no technical expertise required. If you can take a selfie, you can complete a face scan.
What happens with my results?
Your results are sent directly to your healthcare team, who will review them as part of your ongoing care. You'll also be able to see your own results in real time right after your face scan. If anything concerning shows up, your care team will reach out to you promptly. Think of it as giving your doctor a window into your health between appointments, so they can provide better, more personalized care. Your information is kept private and secure, just like all your other medical records.
What if I get an elevated result, like high blood pressure?
A single elevated reading shouldn't cause immediate concern. Just like at your doctor's office, many physiological factors can temporarily affect your results—stress, recent physical activity, caffeine, or even just having a busy day can all influence your vital signs in the moment. What matters most is the pattern over time, not one isolated reading. Your healthcare team looks at trends across multiple scans before making any care decisions. If they notice a consistent pattern that requires attention, they'll reach out to you. In the meantime, continue taking your scans as recommended so your care team has the complete picture of your health.
What if I need help completing the scan?
Help is always available! You can call your healthcare provider's office during business hours, and staff will walk you through the process step-by-step. Many patients also ask a family member or caregiver to help with their first scan. The technology includes on-screen instructions and visual guides to help you position yourself correctly. Remember, your care team wants you to succeed with this, so don't hesitate to reach out if you have any questions or concerns.
How often do I need to complete a face scan?
Your healthcare provider will let you know how often they'd like you to complete scans based on your individual health needs. For most patients, weekly scans provide a good balance of regular monitoring without being burdensome. Some patients with specific health conditions may be asked to scan more frequently, while others may scan less often. You may receive friendly reminders via email or text message when it's time for your next scan, so you don't have to remember on your own.
For Healthcare Providers & Integration Teams
Common questions about implementing and integrating face scan technology into your practice workflows.
How does the 3D Face Scan technology work and how do we ensure accurate results?
The technology uses PPG (remote photoplethysmography) to enable contactless measurement of key vital signs using standard cameras. Through micro-fluctuations in skin tone across facial video frames, the system extracts real-time cardiovascular signals with medical-grade accuracy.
How can I integrate this technology into my existing workflow?
Integration is designed to fit into existing workflows with minimal operational change. The platform provides API endpoints and data outputs that can be mapped into EHRs, care platforms, or existing patient management tools. Staff can introduce the scan during routine visits or remote touchpoints, and the resulting health insights are delivered to a provider-facing dashboard for review.
Patient communication remains fully under the provider's control. The provider can choose how to use the scan results within their existing communication channels (email, SMS, patient portal, care coordinators, etc.), ensuring all outreach comes from trusted, established provider sources. Our role is to deliver the structured data and insights; how and when to message the patient is determined by the provider's own workflow and patient experience strategy.
How does this technology handle patient data privacy and security?
Infrastructure:
Built on AWS with private VPC networking and per-client environment isolation when required.
Encryption:
TLS 1.2+ in transit; AES-256 at rest (S3, databases, backups).
Data minimization:
Face images are processed for metrics, then discarded; we retain only the derived measurements and required metadata.
PII/PHI separation:
Sensitive and non-sensitive data are stored in separate stores, linked by a stable UUID.
Access control:
Least-privilege, role-based access; MFA for admin access.
Logging & traceability:
Audit logs for access and changes; monitoring via CloudWatch/GuardDuty/Security Hub; WAF and vulnerability scanning.
Secure development:
Private repos, dependency scanning, CI/CD checks.
No secondary use:
Data isn't shared with third parties without a lawful basis (e.g., consent, BAA/contract).
Compliance posture:
Designed to align with HIPAA requirements; formal third-party audits/SOC reports are not claimed today and are on our roadmap.
What is Remote Therapeutic Monitoring (RTM) and how does it apply here?
Remote Therapeutic Monitoring (RTM) refers to services that use technology to remotely monitor patients' adherence, biomarkers, and response to treatment. Our face scan technology directly contributes to RTM by providing objective, real-time biometric data (like heart rate, blood pressure trends, etc.) that can be used to monitor a patient's condition and response to therapy. Practices can leverage this data for RTM billing codes, generating new revenue streams while improving patient care through continuous oversight.
Still Have Questions?
We're here to help! Contact your healthcare provider's office for personalized assistance with the face scan technology.